Comment & Analysis

Why an ‘elastic’ logistics mindset is essential for the modern retailer

By Jan-Paul Boos, SVP-sales at BluJay Solutions

The ‘now economy’ has been fuelled by the reliance on e-commerce during lockdown. Without the ability to pop out to the local High Street, consumers have brought their expectations of convenience and immediate availability to online storefronts. But behind shiny interfaces, many retailers

speed, communication and customer service as the website or app might suggest. Logistics and business infrastructure challenges leave them unable to compete on scale, network, capacity and innovation

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