Zeus Labs, a UK-based, digital freight platform for hauliers and their customers, has officially launched in a bid to address the freight and haulage industry’s double inefficiencies of empty legs and unused capacity.
The start-up, founded by Jai Kanwar and Clemente Theotokis, allows shippers and hauliers to manage their jobs, track their drivers and reduce the number of empty lorries and spare freight capacity on the roads by using advanced algorithms and manual curation.
It also offers a unique facility called ‘Circles’, enabling shippers to work with those who they trust, and engage only those hauliers who are most suited to the job, whether in terms of cost or specialist equipment.
The platform is currently being used by companies in the UK, Netherlands, Hungary, Italy and Germany. Zeus Labs plans to enter the Indian market later this year.
Commenting on the launch, Zeus Labs co-founder Kanwar said: “From the very outset of Zeus Labs’ inception, we were driven by our desire to build a sustainable business which addresses the issues of inefficiencies and costs in the road transport sector.
“Furthermore, we wanted to give small haulage companies a chance to work with big shippers, which they couldn’t because of long payment terms. Our instant pay financial capability enables us to finance the haulier immediately, and then we get paid by the shipper.”
The sector, which is largely run in an “old fashioned way” in the UK using emails, phone calls and software, will reportedly benefit from a “digital transformation” as Zeus claims it will not only make the management of logistical process more transparent; it will also “open doors” for small companies to attract business.
Moreover, Zeus Labs also addresses the issue of CO2 emissions and sustainability. The UK transport sector is responsible for one fifth (21%) of UK CO2 emissions. By using a digitised, intuitive platform such as Zeus Labs, the freight sector can “help reduce” congestion on roads, and in turn, help reduce CO2 emissions.
Theotokis added: “We are excited about the potential to drive tangible and positive transformation across the freight and haulage supply chain.
“Since the introduction of our minimum viable platform (MVP) in 2020, we have grown in strength – both in terms of technology and clients. For example, on our mobile app for hauliers, POD’s can be uploaded instantly, and live GPS tracking increases visibility and transparency.”