Hillebrand acquires Braid logistics

Hillebrand has announced its acquisition of Braid, a UK based company that specialises in bulk liquids logistics.

Both Hillebrand and Braid are known for their transportations of liquids such as wine, olive oil, non-hazardous chemicals, juices and edible oils.

Hillebrand said the similarities between the two companies would not only complement Hillebrand as a company but would also be beneficial in the expansion of its manufacturing capabilities.

Allan Leddra, CEO of Braid, said: “Hillebrand’s acquisition of Braid provides a major growth opportunity for both businesses.

“The two companies will achieve more as a unit, increasing value for customers, given both companies’ high reputation for providing a leading customer experience in bulk liquids logistics.”

The combination of Hillebrand’s services with Braid aims to reportedly create a “world leading end-to-end service provider for bulk liquids” and one of the largest food grade ISO tank operators globally.

Both Hillebrand and Braid have stated their commitment to a “safe and sustainable transportation of goods,” with high investments in R&D to create “innovative and environmentally friendly solutions” for their customers.

Due to the Covid-19 pandemic, both Hillebrand and Braid will continue to run their operations separately, but have stated they plan to bring both businesses “together gradually within the next 12 months.”

Cees van Gent, CEO and chairman of the executive board of Hillebrand, said: “Braid offers an exciting opportunity for Hillebrand to strengthen its network of services, products, skills, knowledge and teams.

“With its global reach, wide range of customized logistics solutions in bulk liquids transportation, as well as its manufacturing and technology know-how, the acquisition of Braid supports Hillebrand’s strategy to not only lead the market in logistics services for alcoholic beverages but also for non-hazardous bulk liquids.”


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